Updated: Feb 25
OTT is advertising on streaming platforms like Netflix, Hulu, Sling TV, and Amazon. OTT stands for “Over-the-Top” because you are going over Cable to advertise on video. Cable television is slowly losing its market share as 33 million people cut the cord in 2018 in favor of OTT streaming services. 192 million people watched at least one video on Youtube and 147.5 million on Netflix in 2018. Here are 3 benefits of Over-the-Top advertising.
Pay for the Exact Number of Viewers
There is a reason traditional advertising is called “shotgun advertising”. When you pay for ad-space on traditional tv, you are paying for viewership based on the ratings, and ad-space is limited. There is only 24 hours in a day, less than a fourth of that is commercial breaks, and six of those hours are dead night which are not ideal advertising hours.
On streaming, an individual can play a video when they want, change that video when they want, and watch for as long as they want. A lot of services play commercials before a video can start or even in the middle like a tv commercial break. You pay for the exact number of viewers you want from data, demographics and viewers’ personal interests based on the shows they watch
Low Risk & Flexible Budgeting
As mentioned before, you’re paying for the exact number of views you want, which means you can put as little or much money into it as you want. This is perfect to test the effectiveness of your ad and if you’re targeting the right demographic. A 30-second commercial interruption isn’t as bothersome on OTT platforms because people understand it as the cost of using it for free or low-cost. The pool of viewers will always be there and growing, you just have to test to see what demographics give you the best results.
See Results & Data in Real-Time
You can easily determine what demographics give your ads the best results because OTT gives you data and results in real-time. If you have a target customer base such as a certain gender, age-group, or region you can send out ads to viewers who watch shows based on that. Additionally, you can tell a lot about a viewer from just the show(s) they to watch. Those demographics also include viewer interests based on their viewing habits, which can be super helpful when you’re targeting a certain viewer.
Does advertising on OTT services sound like a great idea to get your business to grow? Let adBidtise help you out every step of the way!
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