6 Things to Consider Before Hiring a Pay-Per-Click (PPC) Company!
Updated: Jun 10, 2019
Free Consultations & Analysis- The more a PPC company knows about your business the more successful your campaign will be! A free consultation is a great way to discuss possible strategies and will help create the most effective PPC campaign.
Search Engine Optimization (SEO)- Ask if the company does both SEO and PPC services. Knowing more about both will help to better inform you and optimize your campaign’s success!
Strategies- PPC managers will not know more about your company than you do. Make sure you are involved in the discussions about the most productive ways to sell your business.
Tracking & Projections- Ask which analysis tools are used to track your company’s success when discussing PPC campaigns. Get an understanding of how that success will translate into growth projections to help you understand the benefits your company is receiving.
Budget & Return- Optimize your spending to get the best return on your investment. If spending more money is creating a higher return, keep your budget higher. A good PPC manager will be able to steer your company in the right direction when creating and maintaining a budget.
Automated vs. Manual- Automated systems are great, but make sure part of your campaign is being manually controlled. Nothing can replace human oversight, evaluation and intelligence. Make sure your PPC company has a hand in directly understanding your companies needs.
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