Updated: Sep 17, 2019
Search Engine Optimization or SEO is the process of optimizing your website to get organic traffic from search engines like Google. In today’s age, it’s one of the most important “free” assets to your business that you might not completely know about. In fact, to stay alive, every business needs to invest in SEO. Here are 3 reasons why you need SEO and how it benefits you.
Organic traffic through search engines is critical to your website’s performance and it may be where a majority of your traffic comes from. Most consumers use local search queries to find a local business’s location and hours. If a consumer can see your business on top of the list of what they’re looking for, they will likely go to that business the same day, and possibly spend money. Traffic from search engines is also the best because people are searching for the specific product or service your business offers.
If you have strong SEO, you’re saving money and you can use those additional funds in other areas of your marketing budget. Once your SEO is high ranking, you don’t have to pay for clicks. In return, it generates traffic, leads and sales without having to pay a ton for advertising. If done right, Google is basically bringing paying customers to you, for you.
SEO is super measurable, making it easy for you to see your website’s performance. You can see trends, click-rate, number of impressions, average position on the search engine, and you can see how those are on individual pages. All of this is basically a performance review and it gives you actual numbers so you can improve. If specific keywords don’t get you encouraging results, play around with them and try different ones until you do. SEO lets you do that without harsh negative consequence.
Do you want your business to be visible on Google and save money along the way?
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