Why Small Businesses Should Use Social Media
Updated: Mar 13, 2018
With Twitters recent announcement allowing apps to showcase new content with embedded video, it’s important to remember just how vital social media advertising can be in promoting small businesses.
“Social media advertising helps businesses find new potential clients by using users’ own shared information to identify interest,” Marketing Land said in an article discussing social media’s expected growth in the coming years.
Now that Social media has become an integral part of our everyday life, it’s easy to see why it would be a great avenue for businesses to explore. But according to a recent study by Clutch 47% of Small Businesses don’t actively use Social Media. So if social media is such a great tool, why aren’t more businesses utilizing it?
Reluctance to use social media is linked to a generational gap between owners and consumers. The previous generation, being more wary of technology, fails to see the benefits of social media strategy. The younger generation of consumers however turns to social media to interact with others to learn about new products and services.
“Social media platforms provide a source of general information and news about a company, a way for businesses to interact with customers and other businesses as well as a way for businesses to improve organic search results,” Clutch said.
Need some help jump starting a new social media venture? Hootsuite, the social media management program’s CEO Ryan Holmes, has six tips on how to grow your business on social media:
1.) Use free social media to beta-test your paid social ads.
“Using free analytical tools, it’s easy to track which [messages] are being clicked, shared and commented on.”
2.) Take advantage of targeting features.
“Messages can even be aimed at specific brands and their respective followers, enabling businesses to go directly after the competition and its client base.”
3.) Rotate ads frequently.
“Not only are engagement rates bound to plummet if you hammer users on their home turf with repetitive messaging, but you may end up losing more business than you gain.”
4.) Use small samples to A/B test your social ads.
“Before doubling down on a single social ad, we’ve found it effective to send out several “test” ads to small audiences and wait to see the results.”
5.)Understand how ads are sold.
“On Twitter, companies pay on an engagement basis. Every time users take an “action”—click, retweet, favorite, etc.—a fee is assessed. Meanwhile, Facebook and LinkedIn offer the option of paying per impression, where companies are charged whenever their ad shows up in users’ streams (regardless of whether or not it’s clicked on).”
6.) Design your ads with smartphones in mind.
“Most native social ads are being viewed on mobile devices, as well. And this comes with certain benefits and caveats.”
For more information on transit advertising, visit adBidtise.com or call us at (866)-607-0767 to learn about transit advertising options available in your city.