Being a small business owner can be tough. Most small businesses have to compete with much larger companies that have much larger budgets. However, one area where a small budget can go a long way is social media. Small businesses using social media are reaping the rewards without exhausting their resources.
The universal popularity of social media doesn’t need to be explained at this point, but there are distinct advantages of using social media that can benefit small businesses that should be explained.
The most obvious reason why businesses should be on social media is that social media websites are amongst the most popular sites on the internet. Facebook and Twitter are both amongst the 10 most-visited websites in America and Instagram ranks as the 21st most visited. Thanks to the immense popularity of these websites they have a major influence on search engine results. Facebook shares have the greatest influence on Google search rankings in the U.S. Developing a strong following on social media can help improve your search engine optimization.
Another advantage of using social media is that it can help small businesses learn more about their customers. For example, a company can use Facebook Analytics to get information on their followers such as gender, age, or dominant language. Understanding your target audience is critical for small business success.
Additionally, social media users influence other users’ purchasing decisions. 53% of Twitter users have recommended companies and products in their tweets. Considering that the average Twitter user has 208 followers, those recommendations can play a big role in promoting your brand. Also, 64% of Twitter users and 51% of Facebook users are more likely to purchase from brands that they are following. These numbers all contribute to one very important statistic; 50% of small business owners say they have gained new customers in the past year from social media.
Effective use of social media can help small businesses understand their customers and make those customers more likely buy. For these reasons, small businesses using social media are winning.